We should remember that ‘nice things happen to nice people’.
So far the nice people at United Airlines have watched their airline’s stock price free-fall by ten per cent, costing shareholders $180 million dollars since Canadian singer-songwriter Davd Carroll wrote and published the first of a three tune song-cycle entitled ‘United Breaks Guitars’.
Dave and his band Sons of Maxwell were flying on United to Nebraska for a tour in the spring of 2008. While watching out the plane’s window Dave noticed his Taylor road ax being thrown around by the United Airlines baggage handlers.
In the full sad, sad story posted on his website, David states “I discovered later that the $3,500 guitar was severely damaged. United Airlines didn’t deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss.”
…and so the MP3 single “United Breaks Guitars“.
Did everyone catch that? UNITED (Airlines) BREAKS (Your) GUITARS (…and then treats you like the wretched little worm you know yourself to be when you dare lift your eyes in the presence these corporate titans, these transportation smart-money bigboys, these paragons of western capitalism…so if you wouldn’t mind too much, why don’t you just herd yourself back to your dirty, hoplessly cramped little seat in coach, sit down and kindly STFU. Thenkeww…)
There’s just so much to like about this story and this song.
I notce that Dave Carroll’s music is flowing like water around what could have been a real disaster. Let’s see:
- YouTube video – check!
- Branded website with long narrative explaining in great and excruciating detail the noxious free-floating assholery associated with United Airlines – check!
- Interlinked Internet 2.0 social networking sites – check!
- a well constructed guerilla marketing campaign – check!
- …and a ruthless exploitation of the ‘new media’ – check!
There’s a lesson here for every working musician.
A pig is a Pig is The Pig and the new international corporate model of Debt Capitalism (aka ‘Slavery’) is very clear in its constant assertion that the only reason you are on this earth is to shovel money at your betters and be grateful for the privilege. And so when Dave Carroll pointedly and repeatedly sticks his thumb in United Airline’s eye I have to smile.
…because nice things happen to nice people.